At Awesome Fun, I partnered with Airbnb to activate 888 Brannan through programs that engaged C-suite stakeholders and fostered brand-aligned community. I produced immersive, cross-platform experiences that translated strategy into narrative, building trust and belonging. These included ten curated gatherings and events, connecting more than 200 creative leaders, operators, and executives around emerging themes. I introduced scalable workflows, shaped content systems, and aligned storytelling with audience insights—bridging vision with execution to deliver programs that balanced creativity, community, and strategic impact.
Producer Play San Francisco 2021-2022
Partnering with innovators at the edge of design and technology, I helped shape brand identities that inspired trust, curiosity, and cultural relevance. For clients ranging from early ventures to established teams, I translated ambitious ideas into creative strategies that drove growth and differentiation. I worked closely with founders and stakeholders to align vision with execution, while developing production workflows that improved collaboration, accelerated delivery, and scaled creative output. The role blended strategic leadership with hands-on execution, making space for experimentation, process innovation, and lasting brand value.
Director Minnesota Street Project San Francisco 2015-2020
I led programs and public engagements that elevated hundreds of artists and designers, fostering an inclusive creative ecosystem and deepening community ties. Through partnerships and storytelling frameworks, we surfaced underrepresented voices and expanded cultural visibility. I oversaw communications, marketing, and fundraising—introducing new philanthropic models and activating support across tech and arts sectors. Grounded in creative equity and cultural amplification, I built scalable systems to advance mission-driven work.
Creative Lead Adobe San Francisco 2016-2020
Developed a global creative residency uniting artists, designers, and technologists to explore the future of creative tools, including early-stage machine learning. By facilitating collaboration between residents and product teams, we surfaced insights that shaped Adobe’s roadmap and expanded access to emerging technologies. I focused on building meaningful connections between creators and platforms, aligning curatorial initiatives with company strategy to drive innovation, amplify voices, and advance creative equity at scale.
Analog Research Lab Director Facebook Global 2019-2020
As part of a global team, I helped expand the Analog Research Lab to over 80 campuses, delivering creative programs that brought analog expression into digital-first environments. I shaped visual culture initiatives and campaigns that influenced company culture across physical and virtual spaces. I authored retrospectives to surface insights, optimize systems, and refine studio operations for scale—building global programs that centered creators, integrated artistic integrity, and scaled both culture and community.
