Creative Producer /
Airbnb /
San Francisco /

Project Beehive was an initiative at Airbnb to activate 888 Brannan through programs that engaged executive stakeholders and built a brand-aligned community within the headquarters.

I Produced digital and physical brand assets across an immersive, cross-platform experience program. Including ten curated gatherings and events, connecting more than 200 creative leaders, operators, and executives around emerging themes. Scalable workflows. Content systems. Aligned storytelling. Balanced creativity, community, and strategic impact.

Roles /
Producer + Workplace Design + Wayfinding + Internal Programs + Events

Distribution /
Facebook Analog Research Lab /
Americas /

Founded in 2010 by designers Ben Barry and Everett Katigbak, the Analog Research Lab was a design and printmaking studio whose core mission has been to create projects that can elevate ideas and ask pertinent, urgent, and critical questions of the internal community to reinforce the values of Facebook.

As part of the global team, I helped grow the Analog Research Lab to 20+ campuses, developing programs that brought analog expression into digital-first environments and shaped visual culture across physical and virtual spaces.

I developed the EGD standards, installation playbooks, and documentation that allowed distributed facilities and fabrication teams to execute graphics and art installations with consistency and creative integrity. Working directly with fabricators and regional teams at each location, I was the connective tissue between the Lab's creative vision and what actually ended up on the walls, making sure every campus felt considered, on-brand, and worth showing up to.

Roles /
Operations + Environmental Design + Workplace Design + Wayfinding + Distribution + Internal Programs + Workshops

Director /
Minnesota Street Project /
San Francisco /

Building arts infrastructure and community +

Facing a real estate crisis, we reimagined space as an engine for experience and community.

In partnership with Jensen Architects, we transformed 150,000 square feet across three adapted warehouses into a connected campus designed for public programs, exhibitions, and daily creative exchange. The architecture served as a framework. The real work was in the details — how people moved through the space, where they paused, what they encountered first, and how every touchpoint signaled that they were welcome and expected.

That intention extended to supporting a network of 100+ artists and designers through shared resources, collaborative initiatives, and public-facing experiences. To sustain this ecosystem, we built a new philanthropic model rooted in relationship-building, engaging brand partnerships to fund public programs, collaborative initiatives, and educational offerings that further incubated our mission.

Roles /
Program Direction + Strategy + Brand Partnerships + Communications + Public Programs + Events + Exhibition Design + Creative Storytelling + Content Creation

Creative Lead / Producer /
Adobe /
San Francisco /

Discovering the potential of collaboration +

Working with Adobe, we developed a creative residency uniting artists, designers, and technologists to explore the future of creative tools, including early-stage machine learning. The residency lived inside MSP as a dedicated space — activated and managed to support the kind of cross-disciplinary collaboration that doesn't happen by accident. It required close coordination between Adobe's community leads and our resident artists, balancing Adobe's brand and strategic goals with the creative autonomy that made the program worth doing. Together, we built meaningful connections between creators and platforms, aligning curatorial initiatives with company strategy to drive innovation, amplify voices, and advance creative equity at scale, having a profound impact on the progression of Adobe's products.

Roles /
Program Direction + Strategy + Communications + Community + Workplace Design + Creative Storytelling + Content Creation

Creative Lead / Producer /
Liquitex /
San Francisco / New York / London

Working with Liquitex, we expanded their research residency beyond their existing London and New York outposts. The program was envisioned to support the creation, presentation, and dissemination of contemporary painting practices.

Centered on learning, these partnerships promoted our understanding of the medium, coinciding with the launch & campaign for Liquitex’s cadmium -free acrylic paint—the world’s first non-cadmium acrylic paint—offering artists a safer medium + positioning Liquitex as product used with confidence by professional artists.

Selected from a shortlist of emerging artists, Minnesota Street Project was honored to welcome:

Micah Wood 
Erik Parra 
Koak
Woody De Othello

Roles /
Program Direction + Strategy + Communications + Community + Workplace Design + Creative Storytelling + Content Creation

HOME /