Producer /
Play All Day Inc /
San Francisco /

To help brands manifest their full potential +

Working with a nimble team, combining the forces of collaboration and creativity to build brands that resonate deep into the future.

Roles /
Producer + Operations + Client Relations

Studio Capabilities /
Brand Strategy + Brand Creation + Visual Identity + Digital Product Design + Web + Mobile Design + Backend Development + Frontend Development

Case Studies:

Worldcoin /

Introducing Worldcoin: a global currency distributed equitably. Play partnered with founders Sam Altman and Alex Blania to develop their brand, website and other launch materials.

Cantos /

Cantos backs breakthrough tech in climate, bio, space, and computing. Play designed a bold identity, anchored by a future-facing mark.

Arcadia Science /

Arcadia Science pioneers open research with unconventional organisms. Play shaped a brand reflecting their bold, biology-driven approach to innovation.

Lumafield /

Lumafield is pioneering 3D imaging with Neptune, the first accessible X-ray CT scanner for engineers. Play built the brand to match.

Dropbox /

Play partnered with Dropbox to bring their latest product acquisitions to visual life—Sign, Forms, Fax, Capture, and DocSend.

Director /
Minnesota Street Project /
San Francisco /

Building arts infrastructure and community +

Facing a real estate crisis—providing a real estate solution. Working with Jensen Architects we developed 150,000 square feet of purpose-built arts infrastructure spanning an urban campus of three adapted warehouses.

Community-driven programs were developed to support a network of 100+ artists and designers, fostering collaboration and shared resources across disciplines. We crafted a narrative that underscored the importance of arts philanthropy—emphasizing the infrastructure and investment required to sustain a thriving creative ecosystem. Through a new philanthropic model rooted in relationship-building, we engaged in brand partnerships to fund public-facing programs, collaborative initiatives, and educational offerings that further incubated our mission.

Roles /
Program Direction + Strategy + Brand Partnerships + Communications + Community + Creative Storytelling + Content Creation

Creative Lead / Producer /
Adobe /
San Francisco /

Discovering the potential of collaboration +

Working with Adobe, we developed a creative residency uniting artists, designers, and technologists to explore the future of creative tools, including early-stage machine learning. Together, we built meaningful connections between creators and platforms, aligning curatorial initiatives with company strategy to drive innovation, amplify voices, and advance creative equity at scale—having a profound impact on the progression of Adobe’s products.

Roles /
Program Direction + Strategy + Communications + Community + Creative Storytelling + Content Creation

Creative Lead / Producer /
Liquitex /
San Francisco / New York / London

Working with Liquitex, we expanded their research residency beyond their existing London and New York outposts. The program was envisioned to support the creation, presentation, and dissemination of contemporary painting practices.

Centered on learning, these partnerships promoted our understanding of the medium, coinciding with the launch & campaign for Liquitex’s cadmium -free acrylic paint—the world’s first non-cadmium acrylic paint—offering artists a safer medium + positioning Liquitex as product used with confidence by professional artists.

Selected from a shortlist of emerging artists, Minnesota Street Project was honored to welcome:

Micah Wood 
Erik Parra 
Koak
Woody De Othello

Roles /
Program Direction + Strategy + Communications + Community + Creative Storytelling + Content Creation

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