Producer + Creative Programs
Leadership + Execution
Producer
Awesome Fun
San Francisco 2023-2025
Partnered with founders to align priorities, define roadmaps, and translate strategy into brand systems across UX, messaging, and product.
Scoped and resourced phased identity rollouts, supporting first hires, agency selection, and vendor management across concurrent timelines.
Built frameworks to unify brand expression across product, onboarding, and marketing, ensuring consistency and stakeholder alignment in early-stage releases.
Established repeatable workflows across marketing, product, and design teams that drove consistent delivery across 4+ workstreams.
Managed a network of 40+ creatives and vendors, scaling teams based on scope, budget, and timelines.
Program Manager
Herewith
San Francisco 2022-2023
Led quarterly feature releases across mobile and web in coordination with product, design, and marketing, aligning adoption and improving overall user experience.
Defined and tracked OKRs to align teams, allocate resources, and prevent scope creep across 10+ concurrent workstreams.
Implemented Jira and Confluence systems to streamline sprint planning, team capacity tracking, and cross-functional visibility.
Delivered 100+ creative assets across email, social, and web—coordinating campaign efforts across product, lifecycle, and growth teams.
Accelerated decision-making and reduced iteration time by 30% through tighter review loops and structured planning cadences.
Producer
Play
San Francisco 2021-2022
Led structured onboarding for 15+ startup clients by establishing tools, expectations, and workflows that ensured clear kickoffs and sustained alignment.
Designed briefing frameworks and intake processes that shortened ramp-up time by 50% and strengthened delivery handoff to agency and design partners.
Built systems to support 20+ concurrent workstreams, balancing timelines, resourcing, and stakeholder input in alignment with brand and business goals.
Acted as a strategic partner to founders, defining team structure, decision-making rhythms, and systems that enabled early growth and creative clarity.
Director
Minnesota Street Project
San Francisco 2015-2020
Led strategy and execution for 150+ exhibitions and public programs that established the organization as a cultural anchor with global reach.
Built partnerships with 30+ brands, institutions, and civic agencies to co-develop initiatives that combined artistic integrity with public engagement.
Managed cross-functional operations across studio, marketing, and development teams, overseeing timelines, resources, and budgets to deliver 25–30 programs annually.
Translated curatorial vision into phased production plans that advanced creative ambition while coordinating timelines and stakeholder input.
Creative Lead
Adobe
San Francisco 2016-2020
Produced Adobe’s Creative Residency, shaping program vision, campaign delivery, and cross-functional partnerships across product, brand, and marketing.
Built systems to support asynchronous collaboration for global creators, including onboarding, asset delivery, and feedback workflows.
Aligned creative output with brand strategy through structured planning and execution across web, video, and social campaigns.
Operationalized experimental initiatives by maintaining creative autonomy while facilitating stakeholder visibility and delivery goals.
Analog Research Lab Director
Facebook
Global 2019-2020
Delivered brand experiences to 80+ campuses by operationalizing the global rollout of creative programs with scalable toolkits and production support.
Aligned initiatives with employee experience goals by partnering closely with Workplace, Internal Comms, and Brand teams.
Used engagement insights gathered through structured feedback systems to shape future initiatives and strengthen executive support.
Ensured consistency across 45+ projects by standardizing artist and vendor operations, while still enabling local adaptation and fast execution.
