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Producer / Manual : Brand Identity + Digital
Producer / Play : Brand Identity + Digital
Producer / Airbnb : Brand Identity + Digital + Experiential Design + Workplace Experience + Community + Events
Distribution / Facebook : Environmental Graphics + Art Installations + Workplace Experience + Community
Director / Minnesota Street Project : Infrastructure + Public Programs + Workplace Experience + Community + Events
Producer / Adobe : Experiential Design + Creative Residency Development + Community
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As a producer, I…
Lead creative production end to end, agency-side and in-house, from the first client or stakeholder conversation through delivery and wrap.
Manage new business and internal project intake, including scoping, estimates, pitch decks, and presentations to clients and leadership, plus statements of work, vendor contracts, and releases.
Act as the primary contact for external clients and internal business partners.
Partner with creative directors as production lead across as many as 7 concurrent programs at $150-300K each, building budgets that protect margin and timeline frameworks that cut an 18-week delivery to 16 and revision rounds from 4 to 3.
Produce six figure website builds, sourcing and managing the outside development partner while I maintain creative review, schedule, and client communication.
Manage teams and lead performance reviews, from 6 to 12 contributors on brand identity programs. And larger cross-functional groups of internal stakeholders, vendors, and agencies on experiential design and events.
On the production side, I source and manage outside agencies for client shoots, coordinating fabricators + crews.
Client: Cantos
Studio Capabilities: Identity System, Brand Strategy, Signage & Environment, Packaging, Logo, Art Direction, UX/UI Design, Advertising, Web Development
Roles: Production, Budget, Resourcing, Client Management, Team Management, Creative Review, Contracts + SOWs, Dev Partner Management
Cantos is a VC firm investing in future-changing technologies in climate, techbio, aerospace and computing.
Client: Dropbox
Studio Capabilities: Logo, Creative Direction, Animation, Identity System, Brand Strategy
Roles: Production, Resourcing, Client Management, Team Management, Creative Review
New series of glyphs for Dropbox Capture, Dropbox Sign, Dropbox Forms, Dropbox Fax, and Dropbox DocSend. Our team brought their most recent product acquisitions to visual life. Collaborating closely with their team, we created a library of glyphs that feel perfectly at home within the existing Dropbox brand architecture.
Client: Worldcoin
Studio Capabilities: Advertising, Brand Strategy, Identity System, Illustration, Logo, Photography, Product Design, Signage & Environment, UX/UI Design, Web Development
Roles: Production, Budget, Resourcing, Client Management, Team Management, Creative Review, Contracts + SOWs, Dev Partner Management
Introducing Worldcoin. A new, collectively owned global currency that will be distributed fairly to as many people as possible. Coming out of stealth at a $1 Billion valuation, we worked with founders Sam Altman and Alex Blania to develop their brand, website and other launch materials.
Facebook Analog Research Lab
The Analog Research Lab was a design and printmaking studio whose core mission was to create projects that can elevate ideas and ask pertinent, urgent, and critical questions of the internal community to reinforce the values of Facebook.
As part of the global team, I helped grow the Analog Research Lab to 20+ campuses, developing programs that brought analog expression into digital-first environments and shaped visual culture across physical and virtual spaces.
Roles: Production, Strategy, Exhibition Design, Wayfinding, Distribution, Internal Programs, Workshops, Events, Community
Minnesota Street Project
Facing a real estate crisis in the arts, we built a new home for San Francisco’s creative community from the ground up: 150,000 square feet across three adapted warehouses, designed with Jensen Architects for exhibitions, public programs, and daily creative exchange.
I produced the exhibitions, events, and public programs that brought the campus to life, shaping how people moved through the space and making every touchpoint signal they were welcome. I helped grow a network of 100+ artists and designers through shared resources and collaborative initiatives, funded by a philanthropic model built on brand partnerships.
Roles: Production, Program Direction, Strategy, Exhibition Design, Public Programs, Events, Community, Brand Partnerships, Communications, Content Creation
SF Art Book Fair. Photograph by Airyka Rockefeller
Photograph by Aaron Wojack
